In the big and booming world of SEO, using free technical SEO tools can greatly enhance your website’s visibility on search engine results pages (SERPs). Picture your website as a theme park – it’s thrilling and packed with excitement. But if your park has a haphazard layout, broken rides and long wait times, it can spoil the fun for the visitors. Research shows that websites loading in 2 seconds have a bounce rate of only 9%, but if it exceeds 5 seconds, that number jumps to 38%! If you want to keep visitors from running away from your site, Technical SEO is the way to go.

Technical SEO works behind the scenes to ensure your site is always in the optimal condition for search engines to crawl and index, optimizing the site’s architecture, speed, and other technical elements that help search engines understand and rank your content more effectively. It complements On-page SEO and Off-page SEO to enhance your site’s visibility, user-friendliness, and appeal.

For beginners, using free technical SEO tools offers an accessible way to manage and improve site performance without heavy investment. Here, we have picked five free technical SEO tools that can help you kickstart your SEO journey absolutely free of cost.

Top Five Free SEO Tools for Beginners

1.  Google Search Console

First on the list is Google Search Console, the top recommendation for all SEO enthusiasts. It allows you to easily monitor your site’s appearance in Google search results, identify and fix issues like crawl errors, and track your site’s keyword performance. Whether you’re working with the best digital marketing agency or managing your SEO in-house, Google Search Console is, hands down, a must-have tool.

We recommend it for the following features:

• Performance Report: Track queries that bring users to your site and monitor clicks and impressions.
• Coverage Report: Identify and fix indexing issues to ensure all pages are crawlable.

2. Google PageSpeed Insights

Speed is the name of the game, and a slow-loading website poses the risk of losing visitors. Google PageSpeed Insights helps assess your website’s speed and offers suggestions for improving loading time.

We recommend it for the following features:

• Performance Score: Evaluate your website’s speed and user experience with a performance score.
• Recommendations: Get valuable suggestions to enhance site performance, including image optimization and reducing server load time.

3. Screaming Frog SEO Spider

Screaming Frog SEO Spider acts like a magnifying glass to help you crawl and identify various SEO issues. The free version allows you to analyze up to 500 pages, which makes it a good choice for small to medium-sized websites.

We recommend it for the following features:

• Site Audit: Detects broken links, duplicate content and various SEO issues.
• On-page SEO Analysis: Optimizes meta tags, title tags and headers for better content visibility.

4. MozBar

Mozbar is a great Chrome extension for a quick, on-the-go analysis while browsing any website, providing insights into page authority, domain authority and other technical aspects.

We recommend it for the following features:

• Page Analysis: View on-page elements like title tags and meta descriptions.
• Domain Metrics: Check the authority of any site you visit to understand its SEO strength.

5. Yoast SEO Plugin (for WordPress Users)

If you’re using WordPress for your site, Yoast SEO is a must-have plugin to make on-page SEO easy and accessible. This plugin provides real-time feedback and helps optimize your content for readability and keyword usage.

We recommend it for the following features:

• SEO Analysis: Receive advice to enhance your content’s SEO.
• Readability Check: Assess if your content is easy to read, accessible and engaging.

Hop on the Free Technical SEO Tools Ride!

Don’t be intimidated by Technical SEO! With free technical SEO tools and practice, you will enjoy the ride and learn the best practices to boost your online presence. These free tools provide a solid technical foundation for your site, whether you are a beginner or working with the best digital marketing agency in India.

If you are searching for personalized and professional help, we at Creativate, a top digital and performance marketing agency, can guide you through the complexities of SEO. Contact us today to learn more about how we can help you turn your website into the star of the SEO-Land!